A business without a website is like a house without the main gate. Or maybe any organization without physical existence. It can be worse than that. So why not own a website then? It’s because many of us still believe that creating a website or owning a website requires huge technical stuff and might need to know coding and stuff!
It’s totally a myth which doesn’t exist anymore. However, nothing’s better if someone shows and explains you in detail about the steps on how to create a website in the easiest way. Technologies have come up to make things easier for us; not to confuse us. It’s true that initially, maybe ten years back it was a bit difficult for every common person to know or create a website for their own or business purposes. It was then, the revolution was just at the beginning stage. And now, it’s become so simple that a first-grade student can create a website within a few minutes! Why would you stay behind? Set up a WordPress website today that looks professional and involves no coding! Not to worry, as I’ll show everything in detail, from scratch how to create a professional website within half an hour.
In this post, my aim is to explain to you all the steps to build a website in detail, so that you’ll not need to hire any web developer for the same. Once you complete reading this post, you’ll be successfully able to start a WordPress site on your own within 30 minutes.
Step #1: Selecting the Niche
If you already have an existing business, then no need to find any other niche/category for your website. The site will be developed keeping the business in mind. It will be the official website for your business. In case, you don’t have an existing business, then you need to select a popular niche or the one in which you have an interest or sound knowledge.
It’s all about driving traffic to your site and engaging them to become a regular visitor to your site.
Step #2: Selecting a Domain Name
The next step is to select a domain name for your website. The domain name should reflect your business name or the type of your business. Every domain name will end with a domain extension such as .com, .org, .net, etc. There are two types of extension available.
- Custom domain extension
- Free domain extension
The free ones are available when you host your website under some other domain provider, as their subdomain. It is not recommended to create a professional business website with a subdomain extension, so we’ll ignore discussing it and move forward towards the custom (paid) domain extensions.
While choosing a custom domain you need to consider a few important things, that are
- The domain name should be less than 15 characters
- It should be easy-to-remember
- It should include a search term relevant to your business
- The domain name should not include any digits, but only letters
- The best/ideal domain name should match your business name and website name
A custom domain would cost you around $10 to $15 with a validity of one year. Then on you need to renew the domain every year with a higher rate of renewal as your domain becomes older. So, make sure that when you purchase a domain, don’t keep it idle, instead, keep working on it from the very first day.
Step #3: Buy a Hosting and Connect your Domain with the Hosting
A domain name will allow you to own the domain for a particular timeframe with validity while nobody else can use it till the time you own it. But to host your website with that particular domain name you’ll need a hosting server. A hosting server will make your domain live on the world wide web where you’ll host your website for the world to see.
There are hosting service providers who sell hosting packages across the world. You can buy reliable hosting packages from the same companies from where you buy your domain. Or else, you can buy it from others as well. To name a few hosting service providers are Kinsta, Bluehost, A2 Hosting, Hostinger, HostGator, Namecheap, GoDaddy, WPEngine, and more.
There are various types of hosting packages available such as
- Shared Hosting
- Reseller Hosting
- Cloud Hosting
- VPN Hosting
- Dedicated Server Hosting
Some of the hosting plans will provide you with an SSL certificate, cPanel (control panel), personalized emails for free. The hosting package price varies with features they offer, such as the RAM, disk space, bandwidth, traffic tolerance, etc.
Depending upon your requirements and the number of websites you want to host in a single hosting, you choose the hosting plan.
Once you complete buying the hosting, connect your domain with it to make your domain live on the internet. Nowadays, most of the hosting service providers have “one-click WordPress installer” integrated with their panel. So, when you are starting a WordPress site you can simply go to the dashboard of your hosting account and add your newly purchased domain. Then click on “Install WordPress” and you are done!
It’s that easy! Your site will be live within a few minutes.
The next step is to configure the nameservers at your DNS management panel. If you purchase the hosting plan from the same provider where you already purchased the domain, then you don’t have to perform this step. And your site will be live automatically. But when you have different providers (for example, if you purchase a domain from GoDaddy and hosting from HostGator) then you need to update the nameservers at your DNS setup panel.
Creating a website for your business
Creating a website for your business needs no effort nowadays. Yes, at least for a WordPress website you don’t need to hire any developer; you can do it all yourself.
And why not WordPress when you get all such facilities to create your own business website in minutes? It will be a full-fledged professional looking website just as you see any professional websites out there online. There are so many facilities that you get when you create a business website using WordPress. I would like to mention a few of them here so that you can understand why I am suggesting you WordPress.
Note: I myself am a satisfied WordPress user and have been running multiple websites using the same technology. And guess what? I get the best advantages like many of the WordPress users.
- Benefits of WordPress website
- WordPress requires no coding knowledge
You don’t have to hire any programmer or web developer. Moreover, you don’t need to possess any coding or designing skills to create your own business website with WordPress.
- You get one-click WordPress setup with any hosting you choose
Nowadays, almost all the hosting providers offer a one-click WordPress installation to your website. This feature makes it so easy for the business owners to create a website for their business in no time.
- Professional in-built themes to choose from
Apart from the default WordPress theme, you get hundreds of in-built WordPress themes as soon as you go to the dashboard. However, if you need more customizable controls, then you can buy and install a premium WordPress theme for your website.
A theme is the design/ layout of the website which attracts visitors and signifies your business model.
- Thousands of plugins to make your task easier
Whatever features and functionalities you need, you get them all by installing the free and premium plugins to your WordPress dashboard. Starting from the traffic analysis, to SEO statistics or image optimization or anything that comes to your mind- there is a plugin for each and everything.
- WordPress is user-friendly
A WordPress website is fully-responsive, dynamic, and user-friendly. The smooth scrolling feature of a WordPress website will make anyone, and everyone get amazed at the first shot itself. You get an awesome navigation bar with splendid professional, attractive user-interface when you create a WordPress website for your business.
- Search engines love crawling WordPress sites
Creating a WordPress site for your business, makes the web pages load at a blazing speed. You get a fast-loading, fully-responsive professional website in minutes. The site will also provide a rich user experience which makes it adorable even for the search engines. They love to crawl a WordPress website more than any other sites that are available on the web. This is one of the main reasons why more people are switching to WordPress nowadays.
- You get easy Google AdSense approvals
This is one more big factor for any website owner that your site gets approved by Google AdSense and you are able to serve the Google Ads on your website. The benefit for this is, when traffic visits your website, you get commissions through Google AdSense.
So, through my own experience, I have observed with my own websites. I got faster Google AdSense approval every time I applied for it with a WordPress website.
- You get everything that a professional business website requires
A WordPress website doesn’t lack any feature or functionalities of a professional website. You can create signup, add products to sell, integrate payment gateways, create eCommerce websites, job portals or any kind of website using WordPress platforms.
So now that you have got an overall idea of the steps involved to create a business website and the platform to select- we should now move on to a detailed step by step method to create a fully functional, professional website.
Step #4: Book domain and hosting
- Buy a domain
The first step is to choose a domain of your choice and buy it from any of the renowned domain registrars. Check out the following domain sellers as I’ll be providing you with their official website links below.
- Google Domains
If you purchase a custom domain from any of these domain sellers, you might find it within $10 to $15 with one-year validity. And I have already mentioned earlier what are the criteria you need to check for while buying a domain name for your business. I’ll mention them here once again to make things easier for you.
- The domain name should represent your business name or type of your business.
- It should be a short name that is easy to remember.
- The character count should be less than 15.
- Avoid selecting a domain name that consists a number.
- A domain name with a relevant keyword is a great choice.
Step #5: Buy a hosting plan
Well, there are hundreds of hosting service providers out there in the market. Most of the companies that sell domains, also sell hosting packages. I have used so many hosting plans from various hosting companies. But I finally found Bluehost as the most reliable service provider. I would like to point down some of the special features of Bluehost that are hardly present in other hosting providers.
- When it comes to WordPress sites, Bluehost is the number one solution as WordPress itself recommends Bluehost as their best match.
- The customer support and technical support team of Bluehost are always active and listen to your queries minutely.
- You can not only raise tickets for every small technical issue but also chat directly with their technical experts and sort your issues instantly.
- Bluehost has amazing offers throughout the year. So, when you plan to buy multiple services, try Bluehost and get awesome rewards.
- Bluehost provides 99% server uptime and I have never faced any kind of server issues till date. I have been using Bluehost hosting services from the past 5 years and completely satisfied with them.
- The page loading speed is lightning fast.
- And finally, the pricing of Bluehost hosting packages are very much affordable. It’s great to accumulate a premium hosting plan at this cost, it’s truly amazing!
Step #6: Which Bluehost Plan to choose?
If you are already maintaining a couple of websites with heavy/ moderate traffic, then go for the premium Bluehost package.
But if you are a starter, then choose a basic Bluehost plan.
Let’s see the next step.i.e., selecting the niche of your website in detail.
Step #7: Select the niche of your choice (h3)
Choosing a niche is almost the main reason for success. If you choose the right niche for your website, you see Success, or else it will surely be a Failure. You need to spend more time thinking about choosing a profitable niche for yourself. It’s not about the niche, it’s about yourself. You need to understand yourself in order to select the niche. It’s because of the content that you create for your website.
If you choose the wrong niche just by seeing others, whoever is making money on some particular niche won’t work here. You need to realize which topic suits you the most and which is that one topic for which you can create helpful content for people. Once you are done with it, that’s all-your job will be half done!
Choosing a niche is the heart of your success, the more you are selective, the more you walk towards success. But yes, if you already have an existing business for which you want to build a website, then you are good to go with that. Here I will show you some examples of some popular niches which are trending in the current industry.
The most popular niche of 2020, and if you are a pet lover or a veterinarian, then this niche is going to give you awesome results. Also, if you own a pet food store, then this niche will work for you the best!
- Online Earning
Nowadays, everyone wants to earn extra income apart from their regular job. They spend a lot of time browsing where half of the time they spend on searching for sources that make them earn online. So, if you can provide them with some good helpful resources, you can expect a good volume of traffic. Then the better you monetize your site, the more you can earn through it.
- Electronic Gadgets
People are always fascinated with new technical stuff and they keep adding new gadgets to their collection. If you own a gadget store or an eCommerce store, or if you are an affiliate marketer for digital products, then this niche will suit you the best. But again, no niche is profitable unless you have knowledge about it and are interested in it.
- Software Products
Software products have a great market share all over the world and there’s a huge competition in this field. That is the reason if you can make some sales, you get huge commissions. Moreover, each time they renew their services, you get recurring commissions. That’s awesome, indeed.
There are thousands of niche ideas, but you need to choose the one that suits you. Then and only then, you can see the success, as I have mentioned earlier. Also, only driving traffic to your website won’t give you success until you are monetizing the website correctly.
Assuming that you will choose the right niche for your website, let’s move forward to our next step, where we’ll find out the step by step method on how you create a website on WordPress platforms.
Step #8: Choose a platform- the easiest and the most powerful is WordPress; Select it
We have already discussed in this topic why you will choose WordPress platform while creating a professional website for your business. So now instead of going through the reasons for website creation using WordPress once again, we’ll directly move towards the step-by-step process of starting a WordPress website.
Step #1: Purchase domain and hosting (this has already been done in the previous steps)
Step #2: Connect domain with hosting (already done in the previous steps)
Step #3: One-Click Install WordPress
Go to the cPanel (Control Panel) of your hosting and then go to WordPress option. Then press the “install” option and type the URL of your website with https. It will install WordPress on that particular URL. This process will take around 30 seconds to complete.
Step #4: Setup the WordPress Admin Dashboard
Once you are done with the installation process, you’ll be redirected to the URL where you need to set a Username and Password to login to the WordPress dashboard as an admin.
Step #5: Install SSL Certificate
Your hosting provider (Bluehost) will readily provide an SSL certificate with all its plans. They will run a check after every 1 hour that automatically generates an SSL certificate to your website. In case, there is no certificate installed, go to cPanel once again.
Then search for “SSL Status” and you can see whether your domain is SSL installed or not. If you find it’s not installed, then click on “run auto SSL”.
To make sure that your site opens with an https, go to “Redirect” option in your cPanel. Then select your domain and in the “redirect to” box add the URL with https. Now, your site will open with https irrespective of the URL anyone searches for.
Now that you have learnt how to build your own WordPress website, we’ll move to install a theme on your site you have just created.
Step #9: Select the most appropriate WordPress Theme
Themes are the ornaments of a website; it not only shows how your site looks like but also provides your site with features and functionalities you want to integrate.
While creating a professional WordPress website you need to choose the best theme that goes with its category. For example, if you are building a pet site, then choose the theme according to a pet category. Choosing a premium WordPress theme for pets will make your site stand out in the crowd and look professional with all the features and functionalities.
Depending upon your site’s niche you need to select your theme. The theme should look professional, unique, simple, responsive, and lightweight. Many people make a mistake here when they select a theme that is loaded with functionalities. And they start facing problems such as:
- The theme looks fantastic but doesn’t load fast
- Mixed content error
- Images on the homepage are not optimized
- A nulled theme that is not secure
So, while choosing a WordPress theme you need to be very careful and always purchase the theme through a branded source such as Themeforest.
Note: A bad theme also may look stunning with an exceptional layout. But it can ruin your site completely without you knowing it. So again, I am saying that buy a theme only from a renowned company.
As you install the theme, now your site is ready to add content. And to add content and maintain your site’s smooth performance you need to add plugins. There are free plugins available at the WordPress panel. But they have limitations. If you want to take the best advantage of WordPress and these plugins, then you must purchase the paid plugins.
Depending upon your requirements you can choose the plugins. And in case you need more out of it, you can always upgrade your site with a premium plugin.
I have listed down ten essential plugins for WordPress that you must have installed and activated on your site. Have a look at them and their functionalities. See whether they sound interesting. Moreover, explore new plugins through the WordPress dashboard and find out the best suitable plugins for your site.
Steps to search plugins
- Click on “Plugins” at the WordPress dashboard
- Select “Add New”
- Search for the type of plugin you want to look for. For example, if you want to install a plugin that optimizes all your images on your WordPress site, then search with the key term “image optimizer” and you get plenty of options.
- Install the plugin by pressing the “install” button.
- The install button will transform to “activate”. While clicking you can activate the plugin.
- Revisit the plugin section and this time, choose the “installed plugins” section. You can find the plugin you just activated.
- If you want to explore the plugin thoroughly, click on the “settings” section and find out various options to configure the plugin according to your requirements.
Step #10: Plugins are the most useful tools for a WordPress Website- Install the right ones
Although there are thousands of plugins available for WordPress users, here I have chosen a very selected few that I think will help you a lot. And I am sure that out of these ten plugins, you’ll find at least 4 to 5 of them as interesting and will install them.
- WP Rocket / W3 Total Cache
While installing a plugin it is the most important to install a speed plugin for your website because a fast-loading website will do the work for you. Search engines love to crawl and rank the sites that load faster. It also increases user-experience. And when the users love it, your site ranks higher automatically.
But in case, when you are unable to purchase a premium plugin, you are good to go with a free plugin that is extremely popular among the WordPress users and it comes with the WordPress free plugins package. It’s a famous plugin and one of the most popular ones. It is known as W3 Total Cache, a highly recommended one.
It’s essential to take regular backups for your WordPress site and for that we have a free plugin called UpDraftPlus. There is also a paid version of this plugin available but, for general usage, you can completely rely upon the free version of it.
The best part is, once you activate the plugin and make changes in the settings, then you can set automatic backups for your site. The plugin will automatically take backups of your site at regular intervals such as daily, monthly, weekly, or yearly however you’ll set it up.
Moreover, you can add your Gmail to the settings and the site will store the backup file each time on the Google Drive, DropBox, Amazon Account or anywhere as per the settings you made.
- WPSmush Image Optimizer
WPSmush Image Optimizer is a one-stop solution for the ones who want to make their website lightning fast. It reduces the size of all your images automatically that are posted on your site. The free version of this plugin is good enough for sites up to 10K images. When your site grows with more content, you might look for installing a premium version of it.
- Yoast SEO / Rank Math
Yoast SEO needs no introduction as more than 90% of WordPress users must have used this plugin for at least once. It sets the standards of SEO analysis of the content that you are going to post. It checks for all the measures starting from the title of the post, image, internal linkings, outbound links, meta description, and everything. It’s a paid plugin but truly worth it! I can say that Yoast SEO is the most famous plugin for WordPress.
If you are looking for an alternative to Yoast SEO that is available for free, then I’ll suggest you install Rank Math plugin which offers similar features to Yoast SEO.
- Limit Login Attempts
All the sites that are live online are vulnerable to security threats. So it is vital to install a plugin that secures your site from intruders. What it does is, it stops users from logging in to the admin panel without your consent. It doesn’t allow the user to try logging into the admin panel after a wrong input of login credentials. And yes, you can set the number of wrong attempts to log in.
- Thirsty Affiliates Link
When you are into online sales and marketing, you might not want to leave the chance of performing affiliate activities and earn good commissions. This plugin makes your affiliate links look smarter and more attractive. Moreover, it keeps track and shows you the entire statistics and analytics for each of your affiliate links. You can know how many clicks happened on which link, visitors from which part of the world clicked which link and for how many times, it tracks the geographic and demographic data of the user and shows you the report. It’s a paid plugin but if you want to earn bread and butter through your affiliate links, then you can surely go for the premium version of this plugin as well.
- Thrive Architect Page Builder / Elementor
If you want to create awesome looking posts and pages with listicles, tables, flowcharts, sections, and more, then this plugin is for you. You can also use the premium version of this plugin that offers more intuitive features. As an alternative to Thrive Architecture plugin you can also use the Elementor plugin and use its premium version as well.
Remember, a page or post that looks attractive drives more traffic and the traffic enjoy reading such pages with a rich user interface.
- Disqus Comments
If you want to make your comment section look beautiful, then go for this plugin. The free version of this plugin will be enough to serve you with its amazing features. Once you start getting huge comments on a daily basis, you can think about upgrading to a premium plugin.
This plugin will also help you filter the spam comments that are not relevant to your post.
- One Signal Push Notification
This is an amazing plugin which allows you to send push notifications to your subscribers whenever you want them to know about any of your announcements.
You might have seen when you visit any website it asks you to subscribe to some of their services. In case you have some products that you want the visitors to subscribe to, this plugin will ask them for that. Once they subscribe, you can send them regular push notifications whenever you want something new to share with them.
The best part is, this plugin will not charge you anything till you have 30K subscribers in the list. Once you reach more subscribers, you can think about going for an upgraded plan.
In case, you want to sell products or services on your website, then you can use this plugin which allows you to add new products with their description, features, reviews, pricing details, and a lot more. You can also integrate payment gateways and checkout options that increase direct online sales for your business.
This is a mandatory plugin for online selling websites.
Step #11: Create an intuitive website layout
As we are all set with our website theme and plugins, now let’s see what the layout of our page and post should be like.
- The header
The header of the page or post will be the same as the website header. However, each page or post must include a title for the users and the search bots to understand what the page is all about.
- The body
The body of the page should include the main content of the page, i.e., here we have to write about the main topic that we want the visitors to know from this particular page. Here we will write unique, engaging content rightly optimized with the keywords based on the search intent. We’ll also include optimized images, charts, tables, etc. in this section.
- The footer
The footer of the page will be the same as the website’s footer. This section should include the company’s address, email, and other contact details. You can also include the social media share icons here in this section.
- Right sidebar
The right sidebar of the page or post can include advertisements (here you can promote your own services/ products, or you can add affiliate promotions or Ad codes provided by the ad networks).
Step #12: A bit of development skills are required
Here I would also like to draw your attention towards the WordPress development process that requires coding skills on PHP. As WordPress is built on PHP coding, that is why in case, you want to customize your theme, you’ll require a bit of knowledge in PHP.
When you want to tweak any feature and functionalities of your WordPress site and build it according to your desire, you need to change the coding on which the theme is developed.
To modify the code of the theme, you need to go to the admin dashboard. Then go to “Appearance” and then to “Theme”. Then go to “Add Code” and change the code accordingly.
Step #13: Start adding content to your site
Finally, we have come to the part where we’ll talk about how to add content and the type of content we should post on our website.
To write the content of your website, at first, you need to understand the user’s intent when they visit your website. Suppose, you are a pet doctor, then the visitors will come to your website with the intent of seeking advice for various pet-related issues.
So, you need to create content that deals with solving various issues for pet’s health and the solutions to that. Now that you know about the users’ intent, it’s the time to search and analyses the most suitable and profitable keywords that drive the most relevant organic traffic to your site with a greater chance of conversions.
Content optimization strategies
Check for the competitors’ keywords, their search volumes for ranked posts, the links from where they are driving the most traffic, etc. Then also look for the trending social media posts about pets. If you see that on some particular posts, the top ranking websites are already having very high authorities, then it is better to avoid such keywords because, if your site is a new one, then it will be very tough for you to rank on those particular keywords.
Talking about the content, you need to look after the meta description, meta title, and the main title of the post. Each of them should include the targeted keywords for that particular post. Moreover, your main body of the content should have a keyword density of around 2% of the overall content. Also, use the LSI keywords in order to avoid keyword stuffing.
Finally, I would say that if your content is really helpful, detailed, well-researched, grammatically correct, user-engaging, and unique- then you’ll see the success soon.
Step #14: Complete the basic technical setup
Wait! you are one more step away than the complete setup of your WordPress site! What’s that? It’s like you need to configure a few technical setups before you are 100% ready to get into the field.
- Adding Favicon
Add a favicon to your site by going to the theme header section. It will give your site a professional look.
- Add logo and banner
Your site must include a logo and banner in all the pages of your website. This logo should be the same as your business logo.
- Mandatory pages
Every professional business website should have these pages on their website. They are
- About Us page
- Services page
- Contact page
- Terms and conditions page
- Disclaimer page
Adding your site to search console
As soon as you create your WordPress website, you’ll need to add your site to Google and Bing search console. It will allow the search engines to crawl your website better.
Check your website speed by visiting this link. If the speed is above 80, then your site has good speed. Anything less than that will be a bit of a worry for you. However, optimizing your site correctly will make it as a blazing fast website.
SEO health Checker
Use a few premium SEO tools such as MOZ, SEMrush, Ahrefs, etc. to check the SEO score, analyze drawbacks of your site, check for competitor behavior, and finding keywords that have good search volume and low competition.
Step #15: Let the site go “LIVE”
Now you are ready to get into the field and make your site running with newly published unique content.
Just keep adding new content and press the “publish” button; your post will be live on the world wide web. If you have that urge of doing something fascinating and let the society and the world know about you, then take one step ahead and start creating a WordPress website for your business today!
Recommended: Read review of Drag & Drop WordPress Page Builders